Melbourne Cup

MELBOURNE CUP 2023

Melbourne Cup Day is often referred to as "the race that stops a nation," and is one of Australia's most iconic and cherished horse racing events.
It's a day when fashion, sport, and a vibrant atmosphere collide to create a perfectly harmonious day.

If you're wondering why you should attend the Melbourne Cup Day, read on to discover the magic of this much anticipated day and how to dress for the festivities.

Steeped in Tradition

The Melbourne Cup race day dates back to 1861 which makes it one of the oldest horse racing events in Australia.

The first ever win belonged to a horse named Archer from Nowra NSW, who won a total of 710 Pounds. Today horse enthusiasts compete for a grand prize totaling over 7 million, and the Melbourne Cup has gone on to be one of the most watched 3 minutes of television every year by Australians.

How do I dress for the Melbourne Cup?

One of the most exciting aspects of the Melbourne Cup race day is the fashion and you can have a lot of fun with it, whilst sticking to the racewear guidelines of course.

Whilst Derby Day is reserved for black and white and oaks day the florals, Melbourne Cup demands bold and sophisticated style that stands out. Here are a few tips to help you choose the Perfect Melbourne Cup Day outfit.

Showcase your style
Create unforgettable ensembles by opting for bold prints, vibrant colours, and statement accessories. We at SACHA DRAKE have the perfect selection of Melbourne Cup dresses and outfits that will have you backing a winner on and off the track. Click here to shop the race wear collection

Keep it comfortable
The Melbourne Cup race day is an all-day event so keep your dress and shoes glamorous yet comfortable. Opt for wedge or block style heels that won’t plough the grass, and keep dresses structured but not restrictive. You want to be able to move with grace and ease.

Don’t forget the accessoriesElevate your style by adorning it with bracelets, earrings, necklaces, and belts. Accessories when chosen correctly work with your outfit to give a complete and harmonious look. Opt for gold or silver toned jewellery for a more subtle look and add pops of colour with bags and shoes when your outfit demands it. Shop the perfect finishing touches here

Hats and headwear
A headpiece for the Melbourne Cup day is a must have accessory and can be in the form of a hat or fascinator. If large headwear isn’t your thing, then opt for headbands or clips for that toned down racewear look.

What is ‘Fashions on the Field’and how do I enter?

Since its inception in 1962, Fashions on the Field has become a cornerstone of Australia’s premier sporting event, the Melbourne Cup Carnival.

This competition is almost as fierce as the race itself with over $350,000 worth of prizes awarded to fashion enthusiasts all wanting to win the best dressed title.

To enter, simply attend Flemington across the first three days of the Melbourne Cup Carnival and enter the competition in person at the dedicated on-course registration site. Be sure to have your best outfit ready for this elite fashion competition.

The categories you can enter in Fashions on the Field
are Best Suited, Best Dressed, the Frank AM MBE Millinery and emerging designer awards.

Outfits are judged on appropriateness for the event, climate/ weather, appropriate lengths, no excessive exposure of skin and attention to detail with Millinery and jewellery.

Get your perfect Fashions on the Field outfit here.

Why Should I go to the Melbourne Cup Day?

The Melbourne Cup Day is an extraordinary event that combines tradition, fashion, and world-class horse racing. It's a day to celebrate Australian culture and showcase your style.

Whether you're a seasoned attendee or a first-timer, this
iconic event is not to be missed. So, put on your best outfit, gather your friends, and head to the racecourse for a day filled with excitement, elegance, and unforgettable memories. It's an experience like no other, and a day when dressing to impress is not just an option – it's a must! x